Suitsupply vs. Indochino: Which Custom Suit is Actually Worth Your Money?

If you’re in the market for a new suit, you’ve almost certainly encountered the two giants of modern, accessible tailoring: Suitsupply and Indochino.

Both brands promise to rescue you from the boxy, ill-fitting department store suits of the past. Both offer made-to-measure (MTM) programs. And both have aggressive marketing campaigns. But which one actually deserves your hard-earned money?

After testing both brands extensively, here is our definitive, honest review.

The Fitting Process

Indochino is heavily reliant on its digital, made-to-measure model. You go into a showroom, a “Style Guide” takes a dozen measurements, you pick your customizations on a tablet, and the suit is manufactured overseas and shipped to you a few weeks later. The problem? If the initial measurements are slightly off (which they often are), the resulting suit can arrive with bizarre proportions requiring extensive secondary alterations.

Suitsupply operates differently. While they do offer a Custom Made program, their bread and butter is off-the-rack suits cut to modern, slim proportions. You try on a physical jacket and trousers in the store. You can instantly see how the shoulder fits and how the fabric drapes. Their in-house tailors then pin the garment to your exact body shape and alter it within a few days.

Winner: Suitsupply. Being able to try on the physical block pattern before committing eliminates the massive anxiety of hoping an algorithm gets your measurements right.

Fabric Quality and Construction

This is where the divergence between the two brands becomes stark.

Indochino suits are generally half-canvas, which is a step up from fused department store suits. However, their base fabrics often feel stiff and lack the luxurious drape of higher-end wools. While they offer premium tiers, their entry-level suits prioritize price over longevity.

Suitsupply is famous for punching above its weight class in terms of fabric. They source wool from legendary Italian mills (like Vitale Barberis Canonico and Reda). Furthermore, their jackets feature excellent half-canvas construction (with full-canvas options available). The lapel roll, the texture of the wool, and the stitching details feel significantly more premium than their price tag suggests.

Winner: Suitsupply. The Italian fabrics simply drape and breathe better than Indochino’s offerings.

Price and Value

Indochino frequently runs massive sales. You can often score a custom suit for under $400. If you are on an incredibly tight budget and have a body type that doesn’t fit standard off-the-rack sizing, Indochino provides an accessible entry point into custom clothing.

Suitsupply rarely, if ever, goes on sale. Their entry-level suits start around $499 and can quickly climb to $800+ depending on the fabric and line (e.g., their premium Jort line). However, the price-to-quality ratio is arguably the best in the menswear industry. You are getting a $1,200 suit for $600.

Winner: Tie. Indochino wins on absolute affordability, but Suitsupply wins on long-term value.

The Final Verdict

If you have $500 to spend on a suit, go to Suitsupply. The superior Italian fabrics, the reliable off-the-rack block patterns, and the in-house tailoring provide a much safer, more luxurious experience.

Indochino is a valid option if you absolutely must have a made-to-measure suit for under $400, but be prepared for a potentially frustrating alterations process to get the fit just right.